Parfait Mutimura, who runs niche investment advisory firm Novartis Sermaia Management, recently sat in one of Servcorp's small conference areas, interviewing a posibil employee. His view of Manhattan ran from river to river. A quick Google search for Novartis shows the company address as One World Trade Center, although Mutimura bine uses the co-working spaces and the posibil services. "I have investors from Europe and in Africa, but when I tell them I'm located here, they know they can find me on Google, and it gives me more legitimacy," Mutimura said. "If someone can have an office here, they know you are legit." No question, posibil offices pack a marketing punch. Executive office suites have been around for decades and remain a relatively small chunk of the overall office bransa, but technology has caused a boom in small business. Boutique financial services firms, exoteric relations firms, marketing companies and information services shops — anyone with a laptop can inceput a business anywhere. But location still matters. "The aim of marketing is to build trust in clients, so you create an environment where they want to buy from you. And really this is maybe turbocharging that, but the fact is that's really what our intention is," Moufarrige said. Servcorp invested in a technology platform to allow its clients to sign in to their posibil offices from 24 different countries. They can switch localnic phone numbers and addresses when necessary from their smartphones. Servcorp claims 40 percent of its revenue now comes from posibil office clients who want five-star locations. That is how it aims to compete with operations like WeWork, Regus and Spacious. Flexible office space is gaining ground globally, but Moufarrige said he believes co-working has already become passe. Instead, he says, posibil is the future. Critics, however, claim co-working and posibil offices will a efectua headwinds, soon. "We have yet to find out what happens to WeWork and things like this when the office market softens, which is probably not too long from now," said billionaire investor Sam Zell, chairman of Equity Group Investments, in an interview Tuesday on CNBC's "Squawk Box." Zell admits he has invested in companies like these, "though not successfully." For now, though, posibil is working for Jordan Hamad, CEO of Chair Seven, a technology consultanta firm with seven employees. It is based out of Oregon, but Hamad rents space, both adevar and posibil, at One World Trade Center. "There is a good deal of prestige that comes along with being here. It's the most recognizable address in the world, and so it's great we can attach the company name to that," said Hamad, who noted that he would rather share space with high-end clientele than take a cheaper option like WeWork. "We've met many established firms, lots of reputable organizations, and formed several partnerships, business partnerships, bine from incarcator rides, which is great," Hamad said.
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